Write marketing copy with Ellis
Learn how to write copy for your campaign in Ellis
You can write hyper personalized emails with ellis.
Prereqs
Make sure your list is cleaned and enriched before coming here. Otherwise, the emails will look very generic.
Write your prompt
Navigate to your campaign/prompt page. You can write individual prompts for each part of the email sequence. Ellis supports a sequence of 3 over 3 business days. Emails are only sent during business hours.
Enter in your sender persona. Remember, your sender name should match the name of your inbox.
Enter in key features you want to focus on in your outreach. Be short and simple, it makes it easier for the LLM to understand.
Click generate early and often to get an idea of what the emails will look like. The shorter you make them, and the more included and excluded phrases you enter, the more consistent the output will be.
Liberally use the “excluded phrases” to exclude standard ai generated words. Ellis has a filter for the most common of these, but the more you review the better.
We recommend adding at least 2 links to the outbound. 1 for booking a meeting directly with you on calendly, and 1 more for an extra resource. We recommend a landing page, blog post, case study, etc.
The more time you spend writing the copy for your campaign, the better results you will get.
Save your prompt
Be sure to save your prompt when you’re finished!!!
Send yourself a test email
If you want to debug if the entire Ellis pipeline is working, or you’re just curious how the emails will really look, then you can send yourself or a team member a test email from the ui. Click on the “send test email” button on the prompt page and choose an email from the dropdown.
Notes
- Each email is personalized to each person. You can see the emails as they go out on the email tab. That means there will be variation
- Make the emails match your own writing tone
- spend as much time here as possible
- use variants to track differences in tone, copy, or links
- try longer and shorter emails to see what works with your audience
- focus on differentiators of your company
- offer prospects a specific service